7/22 Training: Fundraising Essentials
Monday, July 22, 2024
2:00-4:00 PM
This training has concluded. View the captioned recording below or on our YouTube channel.
Description: If you’re running for office, fundraising is an essential but sometimes intimidating skill to master for your campaign. Join Disability Victory and ActBlue for a two-hour workshop to improve your fundraising skills and get campaign ready! During the first part of our training, Kristin Broner of The Broner Firm will teach you about the essential skills you need to successfully fundraise as a candidate or campaign staff. We’ll learn about the processes of fundraising, including “rolodexing” your contacts and making an ask, as well as how to build the confidence you need to successfully raise money.
During the second part of this training, we’ll be joined by Auburn Hicks of ActBlue to learn about digital fundraising: why is digital fundraising essential? How can we reframe the way we think about asking for money? Why are small-dollar donors important? Our Digital Fundraising Intro will tackle these questions and outline steps an organization/candidate can take to dive into digital fundraising. We'll also cover best practices for fundraising online, explore how to ask for money, and build your own fundraising ask.
This session will have CART captioning and American Sign Language (ASL) interpretation. It will be recorded for playback. To request the slide deck in advance or additional accommodations, please note them when you register through Zoom or contact hello@disabilityvictory.org.
About our Trainers
Kristin Broner: Ms. Broner has engaged in high-level politics her entire career. After graduating from Florida A&M University, she began working to strengthen the Florida Democratic Party. From there, Ms. Broner worked as a major donor fundraiser for a premier trial lawyer association in Florida before leaving for Washington, D.C.
In DC, Ms. Broner refined her skills and expanded her networking and fundraising base while playing an integral role at the Democratic Congressional Campaign Committee. Her standout role led her to become the Southern Finance Director for a U.S. Senator’s presidential bid. Most recently, she served as the Out-of-State Finance Director for Abrams for Governor Campaign.
Auburn Hicks: Auburn has worked across the spectrum of development and digital fundraising for over 5 years. With her history and knowledge in special events curation and digital fundraising strategy consultation she has helped numerous charitable organizations achieve their fundraising goals, leading to increased visibility and 3x revenue year-over-year.
Recording of July 22, 2024 Workshop: "Fundraising Essentials."